PricewaterhouseCoopers changed its logo

Today PricewaterhouseCoopers went public with their new logo and brand image.

See below a comparison:

Old logo:

 New logo:

Initially, when we found out, we thought it was a joke.

We find the new logo to be childish and far from the professional image PwC would want to reflect.

Now that PwC lost its number 1 position in favour of Deloitte, apparently they decided to go down in a colorful manner.