Luxembourg free newspapers

It is so good to have choices: in Luxembourg, despite the small size of the country and, consequently, the small target audience, there are 2 free newspapers: L'Essentiel and Point24. Both are the free versions of the 2 main press rivals in Luxembourg (Editpress with Le Quotidien / Tageblatt and Saint Paul with La Voix / Luxemburger Wort).

Until recently, while Point24 was printed in the large format, we did not even bother to read it. We were perfectly happy with L'Essentiel, in a smaller format and with plenty of articles.

Since the change of format, with Point24 becoming actually smaller in size than L'Essentiel and being printed on a better quality papers, things have changed completely: Point24 is the one we start with, while L'Essentiel is only used for the Sudoku games and for the job listings on Fridays.

Now, there are 2 factors that make Point24 a clear winner:

- smaller, more practical format, very easy to read in crowded buses;
- L'Essentiel is printed with a lower quality,  such as at the end of browsing through it, the tips of the fingers become black with printing ink.

We're sure L'Essentiel is planning a counter-attack, so we are looking forward to it. After all, competition can only produce better results for the readers.

Professionalism is not essential for L'essentiel

Please take a look at this article from yesterday's L'essentiel and see if you smell something fishy about it:

Well, it is an advertisement to a gym, showed as an informative article.

Outrageous lack of professionalism from some guy called Denis Berche and the editorial team of L'essentiel.

It's a rare opportunity to see so many words of praise and positive adjectives in one article. We just roughly translated some of them:

- "L'Ellipse is a unique place"

- "it could have been a lounge bar, but it is a gym. Incredible"

- "admiring", "design catalogue", "truly different", "it looks like no other", "the visit impresses"

And, finally, the cherry on the cake:

"there is no doubt. L'Ellipse is the most beautiful fitness club from Europe"


You don't say, Denis boy: you've seen them all from all over Europe and you are certain.
Amazing, I did not know a newspaper can pay that well so you can travel all around this continent.

I could agree with this article under one condition: that our Denis wrote it on purpose to make it to the journalism books, in the section negative examples.

Well, if this was the purpose, you did it. You can go an relax now in this gym-lounge bar... Maybe you can get a free subscription as a reward.

Also, for the chief editor of L'essentiel, I would think one punishment is needed: take 200 push-ups while repeating: journalists are supposed to be objective, journalists are supposed to be objective ...