Please take a look at this article from yesterday's L'essentiel and see if you smell something fishy about it:
Well, it is an advertisement to a gym, showed as an informative article.
Outrageous lack of professionalism from some guy called Denis Berche and the editorial team of L'essentiel.
It's a rare opportunity to see so many words of praise and positive adjectives in one article. We just roughly translated some of them:
- "L'Ellipse is a unique place"
- "it could have been a lounge bar, but it is a gym. Incredible"
- "admiring", "design catalogue", "truly different", "it looks like no other", "the visit impresses"
And, finally, the cherry on the cake:
"there is no doubt. L'Ellipse is the most beautiful fitness club from Europe"
You don't say, Denis boy: you've seen them all from all over Europe and you are certain.
Amazing, I did not know a newspaper can pay that well so you can travel all around this continent.
I could agree with this article under one condition: that our Denis wrote it on purpose to make it to the journalism books, in the section negative examples.
Well, if this was the purpose, you did it. You can go an relax now in this gym-lounge bar... Maybe you can get a free subscription as a reward.
Also, for the chief editor of L'essentiel, I would think one punishment is needed: take 200 push-ups while repeating: journalists are supposed to be objective, journalists are supposed to be objective ...